For example, if you are a mechanic, a good media partnership may be with a local car magazine. It needs interesting stories and information that appeal directly to its target audience. An effective promotional vehicle for companies with small marketing budgets, media partnerships can bring good publicity for both the business and the media outlet. If one of the goals is to set your business up as a trusted expert for the media partner to turn to for content, then your messaging may be around why you are the expert in this area. Available in PDF format and can be customized easily. The Eat Well Campaign (EWC) was a social marketing campaign developed by Health Canada and disseminated to the public with the help of cross-sector partners. You can provide content on the five signs to look for to decide when you need to take your car to a mechanic. SECTION I: … Is it to raise brand awareness? The key is always to consider the kind of information the media outlet’s audience wants to know and how you can use your business knowledge and expertise to benefit your partner. This month to month lease agreement PDF template contains the most common information needed that makes a month to month lease contract effective and binding between parties. PDF; Size: 11 KB. Assign responsibilities to ensure the smooth running of the partnership. The business school provided a monthly management column written by its academics. After you determine what you need from the partnership, you need to establish how you can benefit the media outlet. Anam Ahmed is a Toronto-based writer and editor with over a decade of experience helping small businesses and entrepreneurs reach new heights. An exclusive cooperation between your organisation and selected media that brings mutually beneficial publicity. Exposition of the partner'spromotion materials of during conferences/fares. Do you need to offer something different in terms of content, or does the media partner need to improve its turnaround time for publishing timely topics? Placing your materials on your media partner’s website. Learn more at www.anamahmed.ca. Information on how to become a Healthy Workplaces Campaign media partner. An organization working with a media partner offers access to expertise and exclusive stories, receiving good coverage in return. Lalla Scotter has been writing professionally since 1988, covering topics ranging from leadership to agriculture. Therefore it is important to have a good proposal for your potential partner so that your offer would be worthwhile. The document covers all aspects of the content creation process, and helps to ensure that both parties understand their commitments to the project. They are most successful when the organization has something of value to offer the media partner, such as an association with a strong and reputable brand, access to people who are in demand or frequent exclusive stories. Media partnerships are also a good solution for organisations with a low campaign budget. The media may get many offers of partnership. Scotter holds an honors Bachelor of Arts in English from the University of Bristol. If so, how will you measure it? If the goal is to increase readership, then the key messaging may be around providing new and click-worthy content that garners shares and comments online. Therefore it is important to have a good proposal for your potential partner so that your offer would be worthwhile. She has experience ghostwriting and editing business books, especially those in the "For Dummies" series, in addition to writing and editing web content for the brand. For example, a publication within a media partnership contract is more likely to publish your news and articles and you can benefit from their readership. What will it get from this partnership? Regardless of the kind of media — print, digital, radio or TV — it’s likely that one of the key things the media outlet is looking for is engaging content. When establishing a brand partnership strategy with a media outlet, it’s critical to consider your target audience and the media’s target audience. When the idea is agreed, make sure that you: Safety and health at work is everyone's concern. Do you want your website to be linked from the articles on the media outlet’s website? A good example of a media partnership is the agreement between an Indian newspaper and a leading European business school, which aimed to attract more executive education business from India. Hereafter, both of the above PARTIES shall be referred to as either the PARTIES or … You cam also include the partner’s logo in your promotion materials and websites. It raised its profile in India while the newspaper gained new readers and greater authority because of the experts it had writing for it. Identify what’s working, what’s not working and why so that you can improve the results of your partnership. Reserved for media outlets or publications who want to get substantially involved in the campaign.

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