“You are safe here,” one friend tells her, in response to her shellshocked look. Available for everyone, funded by readers. He cast the “Peloton wife” in his commercial, which is truly genius. An actor who appeared in a widely criticized Christmas ad for the exercise bike maker Peloton has a new role – selling gin for the actor Ryan Reynolds.. Exercise bike not included. The company said the ad reflects that many have been similarly, and happily, gifted one of its pieces of equipment. Li Cohen is a social media producer and trending reporter for CBS News, focusing on social justice issues. © 2019 CBS Interactive Inc. All Rights Reserved. The friends look concerned about her, one offering to get her another drink and the other telling her "You're safe here.". First published on December 7, 2019 / 10:57 AM. She says, "This gin is really smooth," and the women she's with tell her she's safe. Never one to miss an opportunity, Ryan Reynolds has signed the actress who plays the Peloton wife up for his own Christmas commercial, to promote his Aviation Gin. Peloton has recently come under fire for a holiday commercial showing a woman documenting her year with the Peloton bike her husband gave her for Christmas. I pride myself on being a great teacher and developing actor, and I can only hope that this affects neither.”. Critics have pointed to the ad's purported sexism and deafness to the privilege of its subjects. When last we saw her, she was celebrating her yearlong fitness journey and thanking her husband for giving her an exercise bike for Christmas. Peloton said it was disappointed some viewers had misinterpreted the commercial’s message. a Fyre festival producer’s notorious promise, Actor Monica Ruiz appears in tongue-in-cheek video ad for Aviation American Gin. The spot is intended to "celebrate that fitness and wellness journey," Peloton said. The ad starts with the woman staring at the camera, with her two friends sharing concerned looks. Ron Klain to serve as Biden's chief of staff, Trump posts flurry of anti-Fox News tweets, Botched statue in Spain gains global attention, Chicago stay-at-home advisory will go into effect on Monday. The woman who starred in the now-infamous holiday commercial for a Peloton exercise bike is breaking her silence after its controversy and has landed another gig with Aviation Gin. Reynolds has form in spoofing viral stories to sell his juniper-based tincture. Copyright © 2020 CBS Interactive Inc. All rights reserved. In Reynold's commercial, the same actress is initially seen staring, expressionless. The tongue-in-cheek video ad for Aviation American Gin, tweeted by Reynolds on Friday, racked up more than 4m views in its first day online. "You look great, by the way," a friend tells her. Enjoy the videos and music you love, upload original content, and share it all with friends, family, and the world on YouTube. Peloton actress says she almost didn't do the Aviation Gin parody ad for Ryan Reynolds Published Thu, Dec 12 2019 8:15 AM EST Updated Thu, Dec 12 2019 4:58 PM EST Megan Graham @megancgraham The latest gin ad received positive support from Peloton ad naysayers on Twitter. “As my face continues to be screen shot online,” he said, “I wonder what repercussions will come back to me. And the marketing stunt of the year award goes to … Ryan Reynolds. Ruiz did not immediately comment on the controversy but Hunter told Psychology Today “five seconds of air time” had “created an array of malicious feedback that is all associated with my face”. / CBS News. The company saw its share value fall almost $1.5bn (£1.1bn) amid backlash over the ad. All rights reserved. The viral star behind Peloton's 'controversial' exercise bike commercial has appeared in a humorous advert for Ryan Reynolds' Aviation Gin. #AviationGin pic.twitter.com/jYHW74h81l. They toast to "new beginnings," and the actress downs her beverage. Some said the husband was “controlling” and “manipulative” for buying his wife an exercise bike and that the ad suggested he thought she needed to lose weight. "Our holiday spot was created to that fitness and wellness journey.". Some have said the woman appears to be pressured to work out by a husband who gifted her an exercise machine unprompted. ", The caption: "Exercise bike not included.". 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The 30-second ad sparked a storm on Twitter, with many calling it sexist. Earlier this year, he released an ad referencing a Fyre festival producer’s notorious promise to perform oral sex on a customs official. She records her workouts over a year and shares them with him through a video blog. Her friends sit around in awkward silence. At the end of the ad, a friend says, "You look great by the way.". "A year ago, I didn't realize how much this would change me," the actress says in the Peloton ad. It opens with the same actress staring at the camera with a hollow look in her eyes. It also features model and former America's Next Top Model contestant Mercedes Scelba-Shorte, a spokesperson for the Lupus Foundation of America. Last modified on Mon 9 Dec 2019 10.11 GMT. 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Ryan Reynolds, who owns Aviation American Gin, tweeted out the new ad, saying "Exercise bike not included. The video, a commercial for his Aviation Gin brand of distilled spirits, opens with the woman now dubbed "the Peloton woman" staring blankly at the camera while out with two girlfriends before they toast to "new beginnings. Ryan Reynolds’ new Aviation Gin ad makes fun of the viral Peloton bike ad that people got *very* upset about. (CNN)It's a new beginning for the Peloton woman. She comes out of her daze and tells the two friends around her that the gin she is drinking is smooth. The trio toast new beginnings, the character played by Ruiz downs her drink in one, and the ad ends with a voice saying: “You look great by the way.“, Reynolds, an owner of American Aviation Gin known for his roles in Marvel Comics’ superhero Deadpool movies, told his Twitter followers: “Exercise bike not included.”. Exercise bike not included. Ryan’s ad … Capitalizing off the fervor over the viral Peloton commercial in which a husband gives the exercise bike to his attractive wife for Christmas, a new commercial from the brand Aviation Gin (owned by actor Ryan Reynolds) featured the actress who has become known throughout the halls of social media as the “Peloton Girl.”


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