“It is a commercial strategy, but also society’s expectations [towards BTS] are way too high.”. The UN seems to have been woefully ignorant of BTS’s background before they issued the invitation for the group to speak. ), “I like you. [24][25], "Not Today" debuted and peaked at number six on the Gaon Digital Chart for the chart issue dated February 12–18, 2017. A dance version of the video features close-up and wide-angled shots of the band performing choreography to the song. But it is not today Today we fight! Music Core, and Inkigayo where they also performed "Spring Day". [32] Additionally, it peaked at number 23 on the Billboard Japan Hot 100, and number 77 on the Canadian Hot 100. I think international fans are not aware of how the group is perceived by Korean feminists,” said Uh Hye-sun, a 23-year-old South Korean student and self-identified feminist. Most importantly, the group’s lyrics seem to not only ignore gender inequality in South Korean society, but also go so far as to perpetuate and even encourage them. [16] It has more of an "aggro-pop" sound like that of their early songs, "Dope" (2015) and "Fire" (2016). The track's lyrics address themes of injustice, corruption and anti-establishment. [55] "Not Today" was also included on the setlist of BTS' Love Yourself: Speak Yourself World Tour (2019). "Not Today" is a hip hop and moombahton song, with a length of three minutes and 51 seconds. They also serve as UNICEF Goodwill ambassadors. No not today Some day, the flowers will wither But no not today But today’s not the day No no not today It’s too early to die Too good day No no not today No no no not today. “We also confirmed that some tweets posted by BTS prior to their debut could be offensive to women. During the PyeongChang Winter Olympics last February, for example, the government invited K-pop groups and singers to perform at the opening and closing ceremonies. [33][34], A music video for "Not Today", directed by Sung-wook Kim of GDW, was uploaded on Big Hit's YouTube channel on February 20, 2017, at 00:00 KST; it was preceded by a teaser released on the same platform on February 10. It was subsequently included on the band's third Japanese-language studio album, Face Yourself (2018). One South Korean feminist who asked to be unnamed for this piece reached out to me privately to share her experience of being cyberbullied for publicly criticizing BTS on Twitter on the grounds that the group did nothing for the LGBTQ community in South Korea and yet used its pro-LGBTQ image as a marketing strategy to appeal to international fans. [26] It also peaked at number four on the component Download Chart, selling 100,482 digital units in its first week. After continued requests from BTS fans, BigHit has responded. The Moon Jae-in administration has actively promoted K-pop before global audience. In terms of musical notation, the song is composed in the key of G ♯ major, with a moderate tempo of 110 beats per minute. Kim Jung-sook is proud of BTS and congratulates them wholeheartedly.”. You do so f**king well, being bossy. “We’ve also learned that defining a woman’s position or value in society from a man’s point of view could be wrong. The group’s vocalist, V, told entertainment site Star News that his ideal was “a woman who spends wisely the money I bring home.” On one of the tracks on BTS’s 2013 album “2 Cool 4 Skool,” the members discuss their childhood dreams, and Jin, the oldest of them, says, “Just like my dad, I wanted to go to work at 7 am and come home at 6 pm to eat the meal that my wife cooks for me.”, Then another member chimes in and adds, “I also thought that would be the best [life]. [39] The video commences with a shot of the seven members being chased by a crowd clad in black, before switching to show the title of the song. “Through self review and discussion, we’ve learned that we can’t be free of societal prejudices and mistakes, as they are a part of each individual’s growth and experiences, things that are seen and learned in society. After continued requests from BTS fans, BigHit has responded. Please continue to watch BTS grow, and if you would continue to point out our shortcomings, we will continue to work hard, always listening to the words of our fans and society.”. Countdown, Music Bank, and Inkigayo. [14] It was subsequently included as the fifth track on the band's third Japanese-language studio album, Face Yourself (2018). ^^ On the crown of your head ^^”, (Note: The tweet uses a play on the Korean word jjikda, a verb which can mean “take a picture” as well as “hit a point with an object; stick; hack (with an axe).”), 내님들 내가 다 지켜보고 이씀 한눈 팔다 걸리면 이 카메라로 찍어버림 ^^ 모서리로^^ 정수리를 ^^ pic.twitter.com/kMGjQ5sKKU, “Yea, you’re the best woman, being bossy. The song received generally favourable reviews from music critics, who praised its energetic sound and lyrical content. [4] The song was written by "Hitman" Bang, RM, Supreme Boi, June, and its producer Pdogg. The song was written by "Hitman" Bang, RM, Supreme Boi, June, and Pdogg, with the latter of the five also handling production. All credits are for both Korean and Japanese versions of the song unless otherwise specified. Signed by major management agencies, aspiring stars can toil for years under unequal contracts that compel them to give up a bulk of their future earnings and personal freedom. 그래야 남자들이 좋아해요. [42] As of May 2020, the video has over 400 million views. [37] The music video was an instant success on YouTube, garnering over 13 million views in 24 hours, becoming the fastest K-pop video to surpass 10 million views at the time. Eng Trans Credit: Peachisoda Fans are expressing their disappointment regarding Jins screen time in BTSs Not Today music video. [7] The clip is interspersed with scenes which depict the band in the backdrop of rocky valleys, where they perform "rapid-fire" dances propelled by the "stomping" move in the choreography. … What is hip hop good for anyway?”, Even the group’s official twitter account (@BTS_twt) has shown indifference to women’s rights. Instead of boss I’ll say gonorrhea.”, (Note: This is also wordplay, as the words for “being bossy” and “gonorrhea” are only different by one syllable. All Rights Reserved. For a little bit over a month now, Korean fans of BTS have been in a debate regarding some lyrics and a tweet from BTS. To them, BTS is representative of the misogynistic music scene in their country. [37] He is then joined by the rest of the members as they start performing "powerful" choreography, similar to that of their "beat-heavy" singles "Dope" and "Fire". [3] On February 12, "Not Today" was announced as another single from the album. "[17], The lyrics of "Not Today" speak of overcoming obstacles and keep fighting, while instilling hope in oneself. Many South Korean feminists, however, condemned the choice. "[16] The line, "Break the glass ceiling that cages you" references the idea of breaking all invisible barriers that stop people from succeeding. On Nov. 9 of last year, its TV appearance in Japan was cancelled over a T-shirt worn by the group’s member Jimin. The song also charted at number 23 on the Billboard Japan Hot 100 and number 77 on the Canadian Hot 100. It was also included on the set lists of the band's The Wings Tour (2017) and Love Yourself: Speak Yourself World Tour (2019). Many fans defended BTS and claimed the remark was a joke, but some feminists say the group’s attitude toward women should not be overlooked in a country where domestic violence is pervasive. In addition, edition A includes a DVD containing music videos for the Korean and Japanese versions of "Blood, Sweat & Tears". A performance by Bonusbaby, a South Korean girl group, last year had members wear pink bibs while dancing to a song entitled “If I Become An Adult.” Jeon So-mi, from I.O.I., another prominent all-female K-pop group, revealed during a 2016 interview that the stage outfits they wore for some of their performances were in fact children’s clothes. But it is not today Today we fight! “We feel heavily responsible for not being more careful with the production of BTS contents, and causing everyone so much worry. Born in South Korea, Chaewon moved to the States in 2004 with her family. [19] In terms of musical notation, the song is composed in the key of G♯ major, with a moderate tempo of 110 beats per minute. Suga says, “I’m watching you all. Not not today. This … And this means big business. (A still from a video uploaded by UNICEF on YouTube). BTS’s seven members, though, appeared to show the industry can evolve. We still have a long way to go, but we will think hard and embrace criticism. [Editor’s note: In some online English translations of the song’s lyrics, the word gapjil is rendered as “being bossy” likely because it is normally used to refer to abuse of power in social relations.].

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