Historically, the general public could only buy shares in public companies: those that had done an IPO and whose stocks traded on national exchanges, and those opportunities are growing fewer by the year. It’s not all roses and sunshine, there are some things to consider if you want to take part in equity crowdfunding. I write about new ways for entrepreneurs to raise capital. As co-founder, former Board Member, and Executive Vice-President of video game giant Activision, I took control of the company in 1991 with a partner and turned the ailing company into the $50B market cap video game industry leader. The return potential is huge and it doesn’t take much money to place multiple investments that will mitigate risk and give you a nice return cycle. The first place most people turn when wanting to invest in early-stage startups is what is called Equity Crowdfunding or RegCF. No problem! Investing in startups is a long-term game. First, for founders and entrepreneurs, equity crowdfunding is an easily accessible way to raise capital to grow their business. This ties into accessibility, but it also enables a very secure and profitable investment strategy. These all depend on the companies you invest in and your specific situation, but the tax incentives can be really attractive to many investors. Watch These Stocks… Or Don’t… At Your Own Risk. It usually takes around 5 years to get your payout. Today, there are less than 4,000 publicly traded companies, less than half the number of public companies in the 90s. It can offer several benefits to both companies and investors. Little do they know, they actually can have all of the fun of angel investing with the same high return potential but for very low minimum investments. © 2020 Forbes Media LLC. Results may not be typical and may vary from person to person. This solves b), but what about liquidity? None of these options are easy. Any investment is at your own risk. This applies to investing as much as anything. If you told me five years ago that this many people would be investing in startups, I’d have called you crazy. Grab your FREE copy here. The single biggest advantage of equity crowdfunding is how. You know the saying — don’t put all your eggs in one basket. The alternative structure of dozens or even hundreds of accredited investors putting in larger amounts of capital into a private business doesn’t create a large enough market to offer liquidity in the way that having thousands, or even tens of thousands, of investors does.

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