Indiegogo and Kickstarter are both huge, prominent websites that promote donation-based crowdfunding. This isn't a guide about which is the best crowdfunding platform, but which of the two fits your needs. We give you the flexibility to build the campaign that’s the best fit for your project. This website uses cookies to improve your experience while you navigate through the website. Raise money from an engaged community of investors while maintaining company control. Necessary cookies are absolutely essential for the website to function properly. The current statistics speak for themselves; however, circumstances do have a way of changing. A cool new product or piece of technology. Customers/donors who donate funds for the projects are entitled to receive gifts instead of a stake in the company. Whichever site is leading in terms of campaigns and users today may fall back tomorrow, while the other site may race ahead. It allows successful campaigns to continue selling on their platform indefinitely — you can think of it like your pre-order storefront. But opting out of some of these cookies may have an effect on your browsing experience. The venture is more of a common service or noble cause. Continue raising money and building your community after your crowdfunding campaign is over. So whether you’re developing a tech product or starting a project for social good, Indiegogo will help you successfully launch your campaign every step of the way. With Indiegogo, grow to bigger success with pre- and post-campaign tools not available on Kickstarter. Their commitment to the backers has led not only to a larger community than Indiegogo, but one that is more likely to buy your product. That’s why one of the most frequent questions I hear is…, “Should I choose Kickstarter or Indiegogo for my crowdfunding campaign?”, And they are often surprised when I answer: “Both.”. In fact, we were just getting started… In the week prior to the campaign ending on Kickstarter, our team duplicated the campaign onto Indiegogo’s platform. We’ve found that Kickstarter performs much better compared to Indiegogo for these 3 main reasons: Kickstarter’s main focus has always been on delivering the best backer experience possible. However, the number of campaigns are lesser, a little over 46,000. Strong support and capable partners can help elevate your project to the next level. The sales from our Facebook Ads are driving additional traffic from Indiegogo. Keep in mind that after the transition, you’ll have the ability to edit things like your story, perks, and payment details, but you won’t be able to edit your original funding goal or how much your campaign has raised. If you’re on this page, we know you’re probably at the beginning of something great. The ultimate purpose of crowdfunding sites is to collect sufficient (and more) funds to promote and aid a noble cause. Understanding the differences between Kickstarter Vs. Indiegogo ensures creators make the right choice for their campaign's success. It funds solely creative projects – stage shows, comics, journalism, films, music, videos, etc. There are many sites that promote this concept, but Indiegogo and Kickstarter are undoubtedly two of the largest and most popular sites on the Internet. Through an innovative program with Arrow, you’ll have partners at your side from design to prototyping and manufacturing. This is to protect their backers and build trust. It would be unfair and unethical to compare the two entities. In the case study below, my business partner Mark Pecota walks you through how powerful Indiegogo InDemand can be once your Kickstarter campaign has come to an end. An art project. This gives us the opportunity to (1) tap into Indiegogo’s newsletter and (2) allow those that missed out on the Kickstarter campaign to still pre-order the product for a discount. One of the first questions you’ve probably asked yourself during your crowdfunding journey is which crowdfunding platform is right for you. 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Indiegogo and Kickstarter are both huge, prominent websites that promote donation-based crowdfunding. “Every single person we talked to and worked with was helpful and dedicated to our campaign: that’s remained true even 8 months after our campaign ended.”. It does not follow the ‘all or nothing model’, which is beneficial at times, though this strategy prevents the emergency of trying to fund projects. The debate between which is better has, however, turned this noble venture into a business venture. That means we are getting exceptionally high return on our ad spend. [/vc_column_text][igg-button link=”url:https%3A%2F%2Flearn.indiegogo.com%2Fmarketing-crowdfunding-field-guide-a%2F|||” alignment=”center”]Get the Guide[/igg-button][vc_empty_space height=”20″ css=”.vc_custom_1466502102197{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}”][/vc_column][/vc_row][vc_row][vc_column][vc_column_text igg_class_text_align=”text-align-center” css=”.vc_custom_1466475102268{margin-bottom: 0px !important;padding-bottom: 15px !important;}”]Three ways we help you launch larger and shine brighter[/vc_column_text][vc_empty_space height=”15″ css=”.vc_custom_1466503296014{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}”][/vc_column][/vc_row][vc_row css=”.vc_custom_1466718837821{margin-top: -20px !important;}”][vc_column width=”1/3″][vc_row_inner][vc_column_inner width=”2/3″ offset=”vc_col-lg-offset-3 vc_col-lg-6 vc_col-md-offset-3 vc_col-md-6 vc_col-sm-offset-2 vc_col-xs-offset-3 vc_col-xs-6″][vc_single_image image=”9890″ img_size=”” alignment=”center” css=”.vc_custom_1479336291887{padding-right: 20px !important;padding-left: 20px !important;}”][/vc_column_inner][/vc_row_inner][vc_column_text el_class=”sectioncategory”], [/vc_column_text][vc_separator css=”.vc_custom_1466481052013{padding-right: 50px !important;padding-left: 50px !important;}”][vc_column_text css=”.vc_custom_1466495541855{padding-right: 30px !important;padding-left: 30px !important;}” el_class=”valueprops”]Great customer support? InDemand is not exclusive to Indiegogo campaigns. For example, there is an approval process (unlike Indiegogo) to launch on Kickstarter. We hope you enjoy this website. The benefits of Indiegogo include easy global accessibility, special algorithms, and better website features.

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