best experience and relevant advertisements. This year, more children than ever will be going to school on an empty stomach, as the impact of COVID-19 hits homes across the nation. According to Breakfast Club of Canada, one in three Canadian children risk arriving at school hungry this year** – a drastic increase from one in four children just prior to the pandemic. POP & WIN POLAROID NOW CAMERA. "As a Dad, I am heartbroken at the thought of so many families going hungry, and as a former teacher, I am worried about the impact of this reality on the future of our kids and our nation. But one of the most challenging issues facing children in the classroom cannot be solved with masks or social distancing. “Retailers can also take reassurance in the fact that our customers saw an increase in incremental sales during last year’s promotion, so if they want to be top of the class themselves, they need to stock up on promotional boxes and bring this occasion to life in-store.”, Kellogg’s scores top marks with the return of back to school promotion. Kellogg’s is making this year’s back to School period memorable with its personalised Kellogg’s cereal box cover. Thursday, July 30, 2020. MA Business is part of the It runs HP digital presses including a new HP Indigo 12000HD B2 model. Published by MA Business Limited, St Jude's Church, Dulwich Road, London, SE24 0PB, a company registered in England and Wales no. The pan-European promo has been timed to celebrate kids going back to school after the summer holidays, in a year that has involved disruption for many pupils because of the Covid-19 pandemic. Nottinghamshire-based Prime Group is handling the personalised printing and fulfilment. ABOUT KELLOGG CANADA INC. At Kellogg Canada, we strive to enrich and delight consumers through foods and brands that matter. Children’s Books for Kellogg’s Purchases A program that delivers free Penguin Random House. The mugs also feature an interactive design with twisting sections allowing kids to search for different  jungle animals. To help keep the tills ringing throughout August to October, there will be a range of promotions available including a free gift with purchase exclusive to the convenience channel. The “Feeding Reading” partnership between Kellogg’s and its former partner, Scholastic, saw more than 400,000 books distributed to families and children in 2018. We are also a company with a Heart & Soul, committed to creating Better Days for 3 billion people by the end of 2030 through our Kellogg's® Better Days global purpose platform. Nick Dawson, UK Customer Director of Specialty Channels, at Kellogg’s, said: “Back to school is the third biggest time of year for families to buy cereal which is why we saw some great results for the campaign last year. Breakfast Club of Canada helps feed more than 257,000 children and youth in 1,887 schools across the country. The Kellogg Canada Better Days Survey found that: "It is frightening how we have seen food insecurity rising since the pandemic began," says Lisa Clowery, Director Corporate Partnerships, Breakfast Club of Canada. As part of this offer, shoppers can claim a free Coco Monkey mug in green or red with every two full priced boxes of Kellogg’s cereal. ", "At Kellogg, we strive to create Better Days for those in need," says Lores Tomé, Director, Communications & Corporate Affairs, Kellogg Canada Inc. "Our Free Box and Give Back promotion is just one way that we are shining a light on the critical demand for hunger relief in our own backyard and inviting Canadians to help their community while helping their own family, too. Our beloved brands include All-Bran*, Kellogg's Corn Flakes*, Corn Pops*, Eggo*, Froot Loops*, Kellogg's Frosted Flakes*, Kashi*, Kellogg's* Two Scoops* Raisin Bran, Mini-Wheats*, Nutri-Grain*, Pop-Tarts*, Pringles*, Rice Krispies*, Special K*, Vector*, Morningstar Farms*, Cheez-It*, RXBAR* and more. She described it as “an immense team achievement”. This means more than two million children in Canada will not have enough food during this school year. It's all part of our longstanding commitment to delivering critical nourishment to people when they need it most.". The Kellogg's Free Box and Give Back promotion is valid on purchases of specially marked Kellogg's cereals and snack bars until December 25, 2020. All Canadians must do what we can to help these vulnerable children, whether that means donating funds or time to charitable organizations or supporting valuable initiatives like the Kellogg's Free Box and Give Back promotion. . As our nation has seen throughout the COVID-19 pandemic, we are ready to come together to help our neighbours. If you continue without To date, Kellogg has donated more than $18 million in food and funds to COVID-19 hunger relief efforts both in Canada and globally. * © 2020, Trademark of Kellogg Company used under licence by Kellogg Canada Inc. Impact of COVID-19 Creates Critical Need: One in Three Canadian Children at Risk of Going to School Hungry this Year, For further information: Kellogg Canada Media Hotline, 905.290.5416, mediahotline.canada@kellogg.com. with the return of back to school promotion. We truly are in this together.". Jo Francis The codes are redeemed via a dedicated microsite. In fact, a recent Kellogg Canada Better Days Survey*** reveals that 34 per cent of us are finding it more challenging to provide our family with balanced meals since the pandemic began. Has the direct mail you receive changed since the start of the pandemic. Kellogg’s has turned to the power of print for a clever new promotion involving personalised cereal box covers. To learn more, including how to opt-out, visit our Privacy Policy. Our future depends on all of us helping these kids get the right start to every school day – whatever that day may look like in their region this year. The Kellogg survey reveals that 77 per cent of respondents are likely to purchase a food product that gives back to the community. MISSISSAUGA, ON, Sept. 15, 2020 /CNW/ - This coming school year is fraught with concerning questions about health and safety. When shoppers buy two boxes of specially-marked Kellogg's cereals or snack bars, they will receive a coupon for a free box of the same for their household, and Kellogg Canada will donate $1, up to a maximum of $100,000, to its hunger relief partners who are helping create Better Days for millions of children across Canada. Celebrate going Back to School with your free personalised cereal box cover. Prime Group’s innovative visor design is now being manufactured all over the world in an... Prime Group’s efforts to produce much-needed PPE visors for frontline health workers has hit the... © MA Business Limited 2020. Kellogg Canada strengthens its commitment to fighting hunger with Free Box and Give Back promotion on select cereals and snack bars. MISSISSAUGA, ON, Sept. 15, 2020 /CNW/ - This coming school year is fraught with concerning questions about health and safety. Accredited by Imagine Canada for its effective governance, the Club provides much more than breakfast: its approach is based on commitment, self-esteem and capacity development using an optimal formula adapted to local needs. * © 2020, Trademark of Kellogg Company used under license by Kellogg Canada Inc. ** The Impact of the Coronavirus on Child Food Insecurity in Canada, Breakfast Club of Canada. automated means so that we, our vendors and ad partners can remember you 06779864. and understand how you use our site to ensure we deliver to you the Canadian kids need our help. To … About Cookies on this site: Our site uses cookies and other *** ABOUT THE KELLOGG CANADA BETTER DAYS SURVEY: From July 30 to August 3, 2020 an online survey was conducted among 1515 Canadians who are members of the Angus Reid Forum. But one of the most challenging issues facing children in the classroom cannot be solved with masks or social distancing. “The fact that the free mug part of the back to school campaign is exclusive to the speciality channel is another great incentive for retailers and will be a huge hit with families. The codes are redeemed via a dedicated microsite. 25/05/2020. changing your settings you are agreeing to this use of your information. To learn more about Kellogg Canada's efforts in these areas, please visit www.kelloggs.ca. Five (5) Grand Prizes – $250 (to be awarded in the form of a check to the winner); to be used towards Back to School supplies, clothes, etc. Kellogg’s cereal brands include Corn Flakes, Coco Pops, Frosties, and Rice Krispies. To learn more about our responsible business leadership, foods that delight and how we strive to make a difference in our communities around the world, visit www.kelloggcompany.com. A truly one of a kind promotion.”. Our Breakfast Buddies program, which supplies schools, school centres, outback and indigenous communities, sporting clubs, child and learning forums, and other community groups with Kellogg’s cereals, helps prevent children from starting the day hungry. That’s why we want to build on this momentum in 2014 and make this occasion massive for retailers. This may prevent Canadian kids from reaching their full potential, as hunger can impair a child's learning, productivity, and social skills. The promotion continues Kellogg’s endeavours to ‘bring the fun back to breakfast’, whi… More. Participation requires three codes from the inside of special promo packs of cereal that are on sale now. Winner List : For names of winners, send a self-addressed, stamped envelope by 12/1/10 to: Kellogg’s™ Back to School Cash Sweepstakes, Attn: Winner’s List, P.O. Kellogg Canada strengthens its commitment to fighting hunger with Free Box and Give Back promotion on select cereals and snack bars. To help keep the tills ringing throughout August to October, there will be a range of promotions available including a free gift with purchase exclusive to the convenience channel. Find out about Kellogg's Australia's current offers and promotions. And never in recent history has this help been more essential, with many Canadians experiencing added financial pressure due to the health crisis. Box 7148, Kalamazoo, MI 49003-7148. books to young readers now is back in place in time for summer reading and the back-to-school cycle in the United States.. For more details on the promotion, please visit: www.kelloggs.ca. As part of this offer, shoppers can claim a free Coco Monkey mug in green or red with every two full priced boxes of Kellogg’s cereal. Prime previously worked with Kellogg’s on two complex personalisation projects during 2015 and 2016 involving the production of personalised spoons. The resulting personalised cover includes the name of the child (who must be over six years of age) and their picture on the front, while the back of the box features details such as their school year, favourite colour and subject, and what they want to be when they grow up. Participation requires three codes from the inside of special promo packs of cereal that are on sale now. The Company's goal is to create 3 billion Better Days for people in Canada and around the world by 2030. Film advertisement created by Publicis, United Kingdom for Kellogg's, within the category: Food. To learn more, visit breakfastclubcanada.org or follow us on Facebook, Instagram, Twitter and LinkedIn. "As children head back to school, we can't let hunger get in their way. The pan-European promo has been timed to celebrate kids going back to school after the summer holidays, in a year that has involved disruption for many pupils because of the Covid-19 pandemic.

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