This could possibly hold some interesting advertising opportunities in store. According to Jay Milliken, senior partner of marketing agency Prophet, joining a platform such as TikTok can pose additional challenges for marketers as they may not understand the platform, or be of the right demographic. 8traordinary’s Lim agrees with this, adding that marketers need to find a way to ensure its content on TikTok resonates with the overall brand positioning. The pitch deck gives brands an idea of what kind of performance they can expect from campaigns on the app. TikTok is very much entangled in politics, no matter how much the app tries to avoid sensitive subjects. As such, brands should not think of TikTok as a channel in silo, but rather find an irreplaceable aspect it can play in the marketing ecosystem. Given TikTok only opened advertising opportunities last year, and being a new kid on the block, marketers may not know what their efforts will translate into on the platform. Following the airing of a new episode that poked fun at Chinese censorship, adult animated series “South Park” also was recently banned in the Communist country. The deck also shows how TikTok plans to build up its ad technology so that advertisers can automate their campaigns with the ability to target and measure them. Marketers are not able to concise its ad targeting efforts to a certain group of consumers on the platform. Until now, the only number that has been revealed about the size of TikTok’s user base is that the app has been downloaded more than a billion times. According to a leaked pitch deck recently published by Digiday, in addition to the items already discussed, TikTok is also working on a Snapchat-style 2D lens filter for photos. Digiday received a pitch deck that TikTok sent to a large advertising agency in Europe. A leaked pitch deck from TikTok puts the global user base even higher, however, at 800 million as of June 2019. Of the 30 million-plus U.S. users, however, the company gives a sense of how often they use the app. In this case, TikTok creators made copycat videos using the same Adele song and same comedic format. While marketers don’t always intuitively understand the language of new online platforms—they have had a hard time grasping the popularity of Snapchat for years—they know they want to be a part of it. Guess Jeans, for instance, generated 10.4 million views from 6,000 people making videos with its hashtag. Announcement. TikTok may be starting to catch on with brands, but there is still a lot of uncertainty around the platform. as well as other partner offers and accept our, Photo by Jens Kalaene/picture alliance via Getty Images, Visit Business Insider's homepage for more stories. 18. From engagement rates to how much time users spend on the app – and in which parts – here's what we've learned. The sales presentation, which was circulated to agencies, provides a rare comprehensive look into the rising social-media company, which has been guarded about publicly disclosing key details about its community, including its size. A leaked pitch deck, obtained by Ad Age and included in full at the bottom of this post, shows that the company’s priority is simply to explain how the app works. “TikTok enables everyone to be a creator,” the pitch says, “and encourages users to share their passion and personal creative expression through their videos.” (So long as the expression isn’t political; the platform recently banned such advertising.). The lack of understanding of the platform and content fit seems to be the main reason holding marketers back, according to industry players.


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