Nike has announced plans to celebrate Pride month with the release of a rainbow-studded Air Max Zero, part of the company’s “Be True” collection.. Whereas past lines have featured a kind of tribal pattern, that has been replaced this year with triangles, a powerful LGBT cultural symbol. This Is Joe Biden When No One Is Watching, How to Survive the Next Few Weeks With Grace, A Good Mohair Sweater Is an Essential This Fall, This Ad Shows a Transgender Man's First Shave, Nike Runs First-Ever Ad With a Transgender Athlete, This content is created and maintained by a third party, and imported onto this page to help users provide their email addresses. Buy and sell authentic Nike Air Max Zero Betrue 2016 (W) shoes 863700-101 and thousands of other Nike sneakers with price data and release dates. Forced to sit out football season, high school players and coaches worry about what else they’ve lost Read now Every product was carefully curated by an Esquire editor. Nike continues to champion athletes from all walks of life, promoting the notion that diversity creates better communities while fostering innovation and growth. Nike continues to champion athletes from all walks of life, promoting the notion that diversity creates better communities while fostering innovation and growth. The design theme that runs throughout the range pairs two prominent symbols of pride, the rainbow flag and pink triangle. Gay Blog Towleroad: More than gay news | gay men, May 31, 2016 by Michael Fitzgerald Leave a Comment. Cookie Policy. The sneaker and apparel giant believes that “diversity creates better communities and fosters innovation and growth.”. Post was not sent - check your email addresses! The all-white sneaker features a rainbow pattern on the Air unit insole with what HighSnobiety calls “a blink-and-you’ll-miss-it touch on the heel of the outsole” and “a touch of sparkle with minor reflective details laden throughout.”, The Air Max Zero celebrates the LGBT community #BeTrue https://t.co/o2HYAbQNXH pic.twitter.com/h6U4uV4AZW. These words are interspersed with images of Mosier—who's also the first trans man to make the U.S. national team–along with other Nike runners, basketball players, skaters, and soccer players. The clip opens with a shot of Chris Mosier, the first transgender person to star in a Nike ad, which ran back in 2016. Nike's highly anticipated 2016 BeTrue line is about to hit stores online and across the country, and we are now getting our first look at several of the shoes that will be available. From the WNBA, there's the Seattle Storm's Sue Bird, Jewell Lloyd, and Jordin Canada, plus Brittney Griner of the Phoenix Mercury. The gay soccer pro says he doesn’t know what’s holding closeted athletes back. Sorry, your blog cannot share posts by email. All footwear will launch via SNKRS app on June 2. But as we've seen time and again recently, ads like this are capable of making a contribution to the ongoing cultural conversation. Powered by WordPress.com VIP. We may earn a commission from these links. The #BeTrue line wasn’t just a marketing ploy from Nike, since it also pledged to donate all proceeds from the shoes and clothing line to the LGBT Sports Coalition, which is fighting to end homophobia in sports by 2016. Nike has announced plans to celebrate Pride month with the release of a rainbow-studded Air Max Zero, part of the company’s “Be True” collection.. The rainbows on the Air Max Zero are more subtle, on the sole and inside the shoe.

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