October 5th was the 8th anniversary of Steve Jobs' death. It's widely expected that this third event will see the introduction of Macs powered by Apple Silicon, something the company announced back in June. I have a relatively good sense of Apple’s history and why, even eight years after Steve Jobs death, Apple is one of the highest valued companies in the world and has grown exponentially even after Jobs has been gone. Apple co-founder Steve Jobs. The battleship grey IBM PCs were, in his mind, a failure in this area and he strove to bring new design and thinking to the PC when he introduced the Mac. Well, Apple knows. Ever the showman, Jobs was uncanny in his ability to capture the attention of a room of people and deliver to them exactly the thing they couldn't live without, even though they had no idea it was missing from their life. Overview of Apple during the reign of Steve Jobs Apple Computer was created in April 1976 by 25-year-old Steve Wozniak and 21-year old Steve Jobs… Read Steve Jobs’ biography, quotes and analysis of his leadership style. Learn more about Apple’s leadership team. Opinions expressed by Forbes Contributors are their own. This research will compare and contrast the leadership styles of both the leaders in an attempt to find which one suits the company best, and also analyze if Cook really has the potential to be in the driver’s seat of Apple. Implications of leadership and personality of the leader in the formation of organisational culture is immense in a way that actions and behaviour of the leader is often emulated by employees in lower management ranks. He brought Apple back from the brink of death when he came back to Apple in 1997 and breathed new life into a company that was $1 billion in the red and six-to-eight weeks from bankruptcy. I have been recognized as one of the leading industry consultants, analysts and futurists, covering the field of personal computers and consumer technology. According to Harrison’s Model of Culture (1972) Apple organisational culture when Steve Jobs was in charge can be classified as a power culture. On the other hand, they also usually fulfilled something that people had hoped for--like the 12-inch PowerBook G4. The first tenet of Job’s legacy is tied to creating a culture of innovation at Apple. most important contributions to the culture of the company. Widely considered as a controversial genius and a charismatic leader, Steve Jobs has served as chairman and CEO of Apple for 14 years and he is credited for the global success of the company.

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