Text in a link gets some context from the web page's content. Avoid formal or stodgy language, and instead rely on your own voice. Reinsert the technical terms once you've simplified the surrounding text. For example, you can write: Place only one idea in each bulleted item. For page titles, links and navigation labels, use the possessive adjective "your" when the audience might consider the item being referred to as belonging to them. It can be difficult to make tables accessible and easy to read for people using screen readers or mobile devices. ), explaining Canada's role with respect to a topic or issue, institution will be contacting the person, person needs to contact the institution by phone, mail or online process, role of the institution in a process is relevant to the task. Afterwards, screen readers will be able to correctly interpret the data within the table. Even when content is presented clearly and simply, people who have low literacy levels and other difficulties can find it hard to understand text. Follow The Canadian Style's rules for applying italics for the following: Some symbols make web content more difficult to read while others improve readability. These kinds of messages get in people's way when they're trying to accomplish a task. When the meaning of list items depends on a lead-in phrase, don't capitalize the first letter of each unless it's a proper name. Write 1 or 2 short sentences that summarize the page. This is a basic style, lacking a slant, and has a somewhat blocked feel to it. Then, check the table of contents to make sure you've correctly structured the page title, headings and subheadings. Regardless of your reason for putting pen to paper or tapping a keyboard — whether it’s a research paper, book report, essay, exploratory paper, or other assignment — the way you express yourself through any of these four writing styles will be an opportunity for you to showcase your personality and talents. what the law requires them to do, use "must" instead of "legally required to" or similar language, an administrative requirement, use "need to", do use "may" or "might" (expresses permission or a possibility), don't use "can" or "could" (expresses ability), titles of official publications (such as reports, frameworks, strategies and plans), titles of legislation (in other words, acts and regulations), Abbreviations (although avoid them unless they're necessary), Military exercise or operation names (for example, Operation PROVISION), Capitalize the first letter of the first word (sentence case) of all page titles, headings, subheadings, table captions and table headers, Capitalize proper nouns in page titles, headings and subheadings, Don't use punctuation at the end of page titles, headings and subheadings, You may use punctuation at the end of page titles, headings and subheadings for campaign slogans, Only use question marks when asking for information in a form, wizard, survey or quiz. They are based on writing principles and techniques that help make web content clear and adapted to the needs of all people. If a detailed and equivalent explanation of the image appears in the text immediately before or after a complex image, you don't have to provide a long description. a fact-based writing style absent of opinion and more akin to journalism. For example, the expectations of an online reader are far different from those of someone accustomed to reading print publications. For more guidance, including how to write inclusively in French, see the Translation Bureau’s Gender-inclusive writing: correspondence. Figures do not include employees on leave without pay. You could write the following long description text: Source: Office of the Chief Human Resources Officer, Treasury Board of Canada Secretariat Note: Includes all tenures. Use the table of contents feature from your Word processing software to automatically generate a table of contents based on the heading levels in your document. The requirements apply to departments and other organizations of the federal public administration listed in Schedules I, I.1 and II of the Financial Administration Act. Avoid complex and compound sentences. Whether it’s alliteration, hyperbole, symbolism, foreshadowing, metaphors, personification, similes, or another technique, make full use of the numerous literary and narrative methods available to you. Instead of: Email us to submit a request. To qualify for regular benefits, you must: Addressing Guidelines, Canada Post Clear Writing, Ministry of Agriculture, Food and Rural Affairs of Ontario Communicating with Seniors: Advice, Techniques and Tips, Health Canada Good Fonts for Dyslexia, Luz Rello, NLP & Web Research Groups, et Ricardo Baeza-Yates, Yahoo! Start your content with the most important information, and be direct. Use the null indicator as the alternative text (alt=""). The writing style of a writer is an image of their character. Omit background information and messages that welcome people to your program or site. Instead of: If you started a new claim within the last 52 weeks and there are still weeks payable on that claim, Service Canada will automatically renew your existing claim. Whenever possible, tell people what they may or must do instead of what they may not or must not do. Make sure they contain keywords that people use when searching for your content (for example, abbreviations familiar to your audience). The text you hyperlink doesn't have to match the title of the destination page to be compliant with Web Content Accessibility Guidelines. The key is to know your audience and its likes, and to tailor your. Throughout your time in college, you’ll be asked to express yourself in writing in some form or another. You can do this by: When explaining a requirement that comes from an act or regulation, avoid mentioning the act or regulation by name. Places where climatic conditions allow, people are capable to use solar energy or wind energy for power. Avoid references to gender whenever possible. It helps people who've landed on the page decide whether they've found what they are looking for. Links to your pages from other pages may also help improve where your page ranks in search results. What degree level are you interested in pursuing? A descriptive page title is important because search engines often display the title without the context that the rest of the page provides. They also help ensure that people don't need to look at many pages with the same name to find the information they need. Here's Why to Avoid "Marketese" Only, Sarah Bauer Reaching Out: A Guide to Communicating With Aboriginal Seniors, Health Canada Resources of the Language Portal of Canada, Government of Canada Skills in Canada: First Results from the Programme for the International Assessment of Adult Competencies, Statistics Canada Study: Literacy and numeracy among off-reserve First Nations people and Métis, 2012, Statistics Canada Study: University graduates with lower levels of literacy and numeracy skills, 2012, Statistics Canada TERMIUM Plus®, Translation Bureau The Canadian Style, Translation Bureau The Magical Number Seven, Plus or Minus Two: Some Limits on Our Capacity for Processing, George A. Miller Use pair writing to collaborate with subject matter experts, Jonathan Kahn, GatherContent Watch Your Punctuation Online, Search Engine People Web Content Accessibility Guidelines (WCAG) 2.0, World Wide Web Consortium (W3C) Why Don't Screen Readers Always Read What's on the Screen?, The Deque Blog Writing for the web, Nielsen Norman Group Writing for the Web: Principles and Guidelines, University of Ottawa, © Her Majesty the Queen in Right of Canada, represented by the President of the Treasury Board, 2017, ISBN: 978-0-660-09352-9. Verbs alone clearly express the action needed. A fiscal year runs from April 1 to March 31. Use these styles for capitalization and punctuation of content in text, links and applications. In an active sentence, the subject does the action. To get the highest Employment Insurance amount available to you: To ensure that you are paid the maximum Employment Insurance (EI) benefit rate that you are entitled to, complete the Claimant Attestation - Highest Weeks of Insurable Earnings (Variable Best Weeks) form with the required information about your highest weeks of insurable earnings in the last 52 weeks of employment or since the start of your last claim, whichever is the shorter period of the two. Instead of: Get more information about eligibility on the Canada.ca website. Having clear and consistently formatted headings helps your web team produce the web pages more quickly and with fewer errors. For example, the expectations of an online reader are far different from those of someone accustomed to reading print publications. Use non-breaking hyphens (Ctrl+Shift+Hyphen) in phone numbers. Instead of: We received your request for funding, which we've thoroughly reviewed and approved in a timely manner. Use as few words as possible to express an idea. It makes it possible for people using assistive technologies to access the information conveyed by an image. Avoid listing only keywords, because search engines might ignore these. The page title, headings and subheadings help people find information on the screen easily. They'll guide you on how to make sure the image is accessible to people using assistive technology. The first paragraph of your web page should introduce your publication in plain language. A web page containing a heading with a question mark. In most cases, public-facing content should not link to content that is accessible only through internal government networks. The key is to know your audience and its likes, and to tailor your writing style to your audience. Don't switch from speaking to people to speaking on their behalf. “You never used to be such a boy!” responded Orin, opening the door. Learn where to place images and videos on Canada.ca and what size they should be: Alternative text (or alt text) is text that describes an image. Though, every single piece that a writer imagines, serves a particular purpose. Then, you may add the reference to the act or regulation. Do you or your organization already have a GST/HST account? If your content contains a lot of abbreviations and acronyms, rethink its structure. On English pages, write the following after a link that leads to content that isn't available in English: "(XXXX only)". Write: Learn about Canada's transportation system. Dates in this table represent the year, month and day (yyyy-mm-dd). This type of writing style is often found in fiction, although it can appear in non-fiction as well. People who use assistive technology can navigate web content using links. There are four different types of writing styles which a writer can use to make a creative piece of work. To make your content accessible, consider how assistive technologies work and how some writing practices may impact people's ability to read or understand text. The resources below can expand your knowledge of various writing techniques: Introduction to English Writing Techniques. Content components include: Structure the content components efficiently to make your page: Think about how a person will journey through the content. A screen capture of Microsoft Word's readability statistics dialog box shows that a sample of text got a Flesch-Kincaid reading level of 5.8. Labs & Web Research Group, UPF How Users Read on the Web, Nielsen Norman Group Introduction to Administrative Justice and To Plain Language (PDF), Council of Canadian Administrative Tribunals Introduction to content design, Government Digital Service, GOV.UK Language Portal of Canada, Government of Canada Literacy and Access to Administrative Justice in Canada (PDF), Council of Canadian Administrative Tribunals Literacy and Numeracy in Canada, ABC Life Literacy Canada Lower-Literacy Users: Writing for a Broad Consumer Audience, Jakob Nielsen, Nielsen Norman Group Minimize Cognitive Load to Maximize Usability, Kathryn Whitenton, Nielsen Norman Group Mobile User Experience: Limitations and Strengths, Raluca Budio, Nielsen Norman Group Negative contraction, Richard Nordquist Plain Language Clear and Simple, Public Works and Government Services Canada (reprinted 2003) Plain Language Association International Plain Language, Please!


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