I aim to discuss this with my team lead, Kevan Lee, every quarter to adjust it accordingly. social, communications, email, media), Drive down costs and own the marketing budget, Establish and execute strategic partnerships with companies and events, Must be a strategic thinker with broad experience in communications, demonstrated success in branding, advertising, and digital marketing is preferred but not required, Efficient and effective organizational skills, including exceptional attention to detail. IoT For All, a wholly-owned subsidiary of Leverege and the leading digital publication within the Internet of Things industry, is seeking a dynamic marketing leader to help us accelerate growth, increase revenue, and expand our reach internationally. CTRL + SPACE for auto-complete. Buffer’s business needs are frequently changing, and it’ll be great to adapt accordingly. As an early member of the IoT For All team, you will have a hand in every aspect of the business, shaping the brand and strategy from the ground up. Is there anyone you can connect me with to help me reach my goal faster? So I created a job description for the role I hope to get into in the next one to two years. Test and optimize marketing tactics for customer acquisition (e.g. As a marketing manager at IoT For All, we won’t box you into a specific, narrow role. Growth marketing is marketing 2.0. And I think it should. You will manage KPIs, A/B test marketing campaigns, evaluate and test acquisition channels and marketing tactics, and more Turn data-driven insights into a comprehensive marketing strategy, with an emphasis on digital acquisition strategies & content publishing (e.g. The growth marketing manager is responsible for the growth of Buffer through marketing means. Instead, you will work fluidly and collaboratively with the rest of the organization through all aspects of the business. Finally, the growth marketing manager assists the VP of Marketing in areas such as go-to-market strategy, hiring, and team collaboration. The growth marketing manager works closely with the VP of Marketing. A strong manager also contributes to the strategy and tactical plans. Please see our, IoT Solutions to accelerate digital transformation. Senior Business Development Representative, Build and manage relationships with our partners, supporting them in attaining the highest possible value from our services, Drive execution on new marketing campaigns, Live the metrics. We have an award-winning culture and are seeking smart, curious, and driven individuals who can learn extremely quickly, take deep ownership of projects, and are willing to do whatever it takes to ensure success. Here it is: Growth Marketing Manager Job Description. We believe in empowering our team to lead and develop projects that excite them. That’s because the eight of us all focus on different areas of marketing (e.g. Besides that, I like having goals. my team lead’s DIY VP Marketing job description, Career Development: What It Really Means to be a Manager, Director, or VP, Buffer Analyze Launch: The Goals, Plan, Results, and Lessons, Create high-quality content that grows our reach (awareness) and drives signups (acquisition), Execute and oversee plans for multiple marketing channels, such as content marketing, email marketing, product marketing, advertising, and CRO, Help improve Buffer’s go-to-market strategies and validate new ones, Identify and validate new growth opportunities by running, tracking, and optimizing experiments, Develop a robust testing process to grow key metrics, such as reach, signups, and paying customers, Extract and analyze relevant data to share key learnings with the team, Lead growth projects and work with various teams such as Marketing, Product, Data, Design, Engineering, and Advocacy, Help with team development, such as hiring, coaching, and supporting team members, Paying customers and monthly recurring revenue, T-shaped with a focus on content marketing, Strong experimental, growth, and learning mindset, Comfortable with the unknowns and failures, Track record of driving results through multiple marketing channels, Reasonable knowledge of SQL, Looker, Sketch, HTML, and CSS, Collaborate well with other teams and across time zones. Your email address will not be published. In startups, a VP might manage 0. A case in point: having clear expectations was a major factor for my growth as a content crafter at Buffer. They can execute the tactical plan for a project, but typically can’t make it. Demonstrated experience in partner, client or account management. In call centers, a director might manage 500 people. While the VP of Marketing strategizes and creates tactical plans, the manager executes the plans, monitors the progress, and reports the results. The growth marketing manager is responsible for the growth of Buffer through marketing means. Inspired by my team lead’s DIY VP Marketing job description, I decided to come up with a job description for the role I want to get into in the next one to two years. From technical deep-dives, to IoT ecosystem overviews, to evergreen resources, IoT For All is the best place to keep up with what's going on in IoT. Notify me of follow-up comments by email. As Buffer and the marketing team grow, I imagine this job description would change slightly over the next few years. Required fields are marked *. In this role, you should oversee and drive results throughout the entire funnel and work closely with relevant teams such as Product and Data. So I created a job description for the role I hope to get into in the next one to two years. I’m not talking about how many people you manage. Startups are a fast-paced environment and we need someone who is comfortable both developing strategies and getting their hands dirty executing them. By submitting this form, you are releasing the contact information above to IoT for All and the Partner and giving IoT for All and the Partner permission to contact you via email. Write CSS OR LESS and hit save. Managers are paid to drive results with some support. A job description for my ideal future role can serve as a great target. Ability to translate business objectives into actionable projects for self or direct reports, Ability to maintain a fun, casual, professional, and productive team atmosphere, Ability to work with a diverse team in a fast-paced environment, Marketing analytics including Google Analytics and Ads (Search Engine Optimization (SEO) and Search Engine Marketing (SEM)), Digital marketing including social media, email marketing, and content optimization, Hunger to continuously improve and optimize marketing and sales processes, Effective written and verbal communication skills, Technical background in IoT or similar verticals or the willingness/desire to learn, Creative thinking and passion for digital marketing.

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