In 1986, Indomie instant noodles were first introduced into the Kingdom of Saudi Arabia, merging Asia and Saudi Arabia into one world, one of quintessential and absolutely riveting-in-taste noodles. Indomie's name is derived from "indo" for "Indonesia" and "mie", the Indonesian word for "noodles". [16], In May 2006, Indomie launched a new variant, Mi Goreng Kriuuk 8x. Indomie History Instant noodles were first introduced and marketed in 1958 in Japan. It's as easy as 1, 2, 3! [6], Indomie is made from flour supplied by Bogasari flour mills, and fortified with vitamins A, B1, B6, B12, as well as niacin, folic acid and iron. [4], In 1984, PT Sanmaru Foods was acquired by PT Sarimi Asli Jaya, which was owned by Bogasari flour mills, before they merged into PT Indofood Sukses Makmur Tbk in the late 1990s. [7] Indomie is certified as halal by the Indonesian Ulema Council, certified ISO 9001:2000 and HACCP from SGS.[7]. [2], Indomie's name is derived from "indo" for "Indonesia" and "mie", the Indonesian word for "noodles".[3]. Indomie’s premium wheat noodles are now part of every Saudi home. Indomie Mi Goreng are the first and original Indonesian Mi Goreng noodles. [5], Indomie won several awards including the Indonesia Best Brand Award (IBBA), the Most Effective Ad award, the Indonesia Consumer Satisfaction Award (ICSA), and the Indonesia Best Packaging Award. Indomie’s factory produces up to 2 million packs a day in Jeddah alone, where it opened in 1994. [8] The brand is divided into five product categories: Indomie goreng (fried noodle served without soup), Indomie kuah (with soup), Indomie Jumbo (large), Kuliner Indonesia (Indonesian cuisine), and Mi Keriting (premium curly noodle). [10] Indomie Kuliner Indonesia refers to Indonesian traditional cuisine variants, such as Mi Goreng Aceh (Acehnese Fried Noodle), Rasa Soto Padang (Padang Soto flavour), Rasa Soto Lamongan (Lamongan Soto flavour),[11] Rasa Soto Banjar (Banjar Soto flavour), Mi Rasa Cakalang (Skipjack Tuna flavour), and Rasa Mi Celor (Blanched Noodle flavour). The obstacles that were faced by the company is the limited availability of imported products, while on the other hand the market demands is increasing year by year.In 2005, Salim Group, as the principle owner for the Indomie brand, is willing to participate in developing the business and distribution of Indomie in Egypt, by not depending on the imported products from Pinehill Saudi Arabia. Origin of Indomie Indomie instant noodle was first launched in 1972 by Indofood which is one of Indonesia’s largest pre-packaged food companies.

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