Synonymous with status, heritage and prestige, Mayfair offers both old and new world exclusivity. Our beauty seekers come for the exceptional. Get our news, offers and much more straight to your inbox. The Dandy Bar is set to be the heart and soul of the townhouse - theatrical, flamboyant and dimly lit. Of course, the design evokes the dandy spirit. The Mayfair Townhouse will be a welcome addition to Iconic Luxury Hotels' current collection: Cliveden House, a five star stately home hotel in Berkshire; Chewton Glen, a quintessentially English manor house on the fringes of the New Forest and Solent Coastline; The Lygon Arms, a 600-year-old luxury Cotswolds coaching inn; and 11 Cadogan Gardens, a distinguished home from home in leafy Chelsea. The location? Capturing a new era of the Dandy, the award-winning team of Goddard Littlefair have reimagined the townhouse and applied their signature stamp: modern elegance. Located across seven Georgian-listed buildings in Half Moon Street close to Green Park, the newly transformed 172-bedroom hotel will open in September. The Townhouse is where you’ll find both luxury and the joy of the unexpected. Situated near London's Green Park, The Mayfair Townhouse is Iconic Luxury Hotels' fifth luxury hotel. Flavours of whimsy yet practicality make its way through the Townhouse's individually designed guest rooms and suites. ... lustrous and enriched with character, will you want to leave to discover Mayfair and beyond? Dandy is the cornerstone theme and design language of The Mayfair Townhouse - building on the historic connections with Oscar Wilde, Half Moon Street and the dandy lifestyle associated with Mayfair. Additional touches will include minibar contents from local artisans, flamboyant spare socks, takeaway mints and in-room cocktail kits using the dandy’s ingredient of absinthe. From the people who brought you the renowned Cliveden House and Chewton Glen, comes The Mayfair Townhouse - a new high-end neighbourhood hotel launching Autumn … Enjoy a 10% room discount and have the flexibility to cancel up to 7 days prior to arrival. Comprised of fifteen connected Georgian buildings on Half Moon Street, The Mayfair Townhouse is set to be a spacious, stylish and imaginative home for the modern traveller. Beyond the walls lies a further dining room, which instils a feeling that it belongs to the residence's owner. Our amazing Townhouse team is committed to delivering the most memorable stay for all our guests. Above all, we are Dandy, welcome to the townhouse. Visit our gallery. What sets us apart? Your own private versatile oasis which can be used for private dining, or a 'meeting of the minds' gathering place. Twists of the unexpected, curiosities, and a humorous, playful design tone resonate throughout the hotel through various fabrics and colour palettes, to create a flamboyant dressing on the residential townhouse. Comprised of fifteen connected Georgian buildings on Half Moon Street, The Mayfair Townhouse is set to be a spacious, stylish and imaginative home for the modern traveller. Terms and conditions apply. A carefully stylish, imaginative home for the modern traveller - the essence of the new Townhouse invites discerning travellers who appreciate an intuitive, perceptive level of service and a guest who above all, has a refined palette for curiosity. Take The Mayfair Dandy for example - an avant-garde take on the classic Dandy cocktail once enjoyed by hedonists of the area, or AR Lenoble Brut Champagne, Oscar Wilde's favourite. Lining Half Moon Street and brushing shoulders with Green Park and Hyde Park Corner, the townhouse is a haven from the bustling streets of Mayfair. On this floor, you’ll also find a dining room, which can be transformed into a private, versatile oasis for private dining and event. Complimentary minibar, Nespresso and exclusive amenities, Including arrival transfer for any London Airport/Station. Guests come for the exceptional service and inspiring atmosphere and leave with a renewed confidence that choosing personality over conformity is always worth it. A stylish, imaginative home for the modern traveller. When you walk through the doors of this new Townhouse, expect the unexpected. Telling the tale of Oscar Wilde's world through an imaginative design, Goddard Littlefair has revived the interiors of the townhouses of which seven are Grade-II listed, bringing to life the Georgian spirit and blending this with a contemporary rhythm. Built from 1730, Half Moon Street was a colourful haunt for bachelors, bohemians and artistic types in Victorian London. Mayfair is synonymous with status, heritage and prestige and up until the mid 18th century was largely rural, famous for its annual May Fair. Goddard Littlefair has transformed the interiors of these beautiful Georgian townhouses, of … A stylish, imaginative home for the modern traveller, we redefine what it means to be a London hotel. service and inspiring atmosphere and leave with a renewed confidence that choosing personality over conformity is always worth it. Curious about the Townhouse? The Mayfair Townhouse — Photo: The Mayfair Townhouse Iconic Luxury Hotels is to launch The Mayfair Townhouse in September 2020. Look out for the fox, the hotel’s mischievous motif, that can be sighted throughout design elements in the hotel. Lampshades have silk pleated shades, seating is covered in printed velvets and leathers with marble, brass and high gloss timbers adorn the room. We’re looking to give London and travellers from all over the world, something fresh, something totally different and something totally unexpected. Always at your service at The Mayfair Townhouse is Les Clefs d'Or (The Golden Keys) Concierge. We invite curiosity through intuitive accommodations, non-traditional dining rooms and a playful art collection. See how we bring something different to Mayfair. Open plan opulence is the only way to describe this Penthouse. A theatrical, dimly lit atmosphere that creates a place to see and be seen. Embracing our whimsical roots, our rich heritage has been revived to create something remarkably memorable overlooking Green Park. Curious, engaging, witty - The Mayfair Townhouse delivers the unexpected and redefines what it means to be a London hotel. Not too often, just enough. The flamboyance of feathers in flapper outfits and the traditional gentleman's pocket inspires the design of the Dandy Bar. We’ve created a product – a personality – that’s exceptionally unique to our collection at Iconic Luxury Hotels. From the people who brought you the renowned Cliveden House and Chewton Glen, comes The Mayfair Townhouse - a new high-end neighbourhood hotel launching Autumn … Andrew Stembridge, Executive Director of Iconic Luxury Hotels, says: “There is nothing like The Mayfair Townhouse. Andrew Stembridge, Executive Director of Iconic Luxury Hotels, commented: “There is nothing like The Mayfair Townhouse. A leading art specialist, Minda Dowling, has been busy curating unique and unusual pieces from both known and emerging artists. We are surprising. A stylish, imaginative home for the modern traveller, we redefine what it means to be a London hotel. The expanding boutique collection which owns and operates hotels under management agreements is owned by L+R Hotels. Dandy Bar epitomizes bespoke cocktails. Lavish interiors with breath taking balcony. Oh, and you'll receive a complimentary upgrade too. The result? Without the traditions of a regular hotel, there is no room at the Townhouse that has not been thoughtfully curated. Our amazing Townhouse team is committed to delivering the most memorable stay for all our guests. The hotel will be overseen by Iconic Luxury Hotels' Executive Director, Andrew Stembridge, former Hotelier of the Year and recently named as one of the 50 Most Influential People in British Luxury in the Walpole Power List 2019. Our colourful sense of style is inspired by the quirky characters of our past. The company supports all three services equally and has formed partnership with the Royal Navy & Royal Marine Charity, the Army Benevolent Fund and the Royal Air Force Benevolent Fund.

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